Rice is a major part of the diet for more than 60% of people in southern and eastern India. However, the usual way of processing rice often takes away important nutrients, leaving it mainly as an energy source. To tackle this issue, we use a method called rice fortification and stand out as one of the leading brands in India for fortified rice. Fortification means adding crucial vitamins and minerals, such as vitamin B12, vitamin B1, iron, zinc, and folic acid, to make the rice more nutritious. This turns it into a healthier and more wholesome food product.

How it works?
• Micronutrients added: Essential vitamins and minerals, like iron, zinc,  and folic acid, are mixed with the rice.
• Mixing methods: Different methods are used, such as coating the grains, dusting them with a premix, or even creating fortified rice kernels that resemble regular rice.
• Minimal change in taste or appearance: Fortified rice usually looks and tastes the same as regular rice, making it an easy dietary change for people.